The Goal – The primary goal is to generate qualified leads through free trial sign-ups and to establish Nexus as a thought leader in the space.

Target Audience – Founders and operations managers at small-to-mid-sized creative and marketing agencies who are overwhelmed by using multiple disconnected tools.

Brand Style & Mood – The visual style should be tech-forward, clean, trustworthy, and bold. Use a color palette centered around deep navy blue and light grey with electric blue as an accent. The typography should be a modern, geometric sans-serif throughout.